| Fund Manager Caught Off Guard
Last quarter, a Fund Manager missed
out on a buying opportunity when two large deals had closed
for a company he was considering. Additionally, a major holding
collapsed when the company announced that a new product was
cannibalizing sales. Seeking to avoid repeated failures, the
Fund Manager hires Verbatim to conduct quarterly interviews
with 4-8 Sales Vice Presidents at each of several companies.
Further validation comes through interviews of at least 2 competitors
and customers, thereby uncovering events in time to buy or sell.
For the final degree of comfort, Verbatim sets up six follow-on
interviews that the Fund Manager conducts on his own.
Analyst With Minimal
Raw Data
Seeking to understand whether a retailer has finally
turned around after several false starts, an Analyst can only
look at monthly same-store sales and speak periodically with
the tight-lipped CFO. He has no time to interview Store Managers
about mid-month trends – nor ability to get many of them
to talk. So, the Analyst has Verbatim’s seasoned staff speak to the Managers,
using their decades’ worth of interview experience to get
the Managers to openly discuss their monthly outlook. Verbatim’s
multi-lingual staff also speaks to mid-level executives at the
store’s French parent company. Result: the turnaround is
confirmed to be in place.
Research Director Flooded With Research
Requests
Three of a Research Director’s top Fund Managers rely
on every word from her “outsourced” research team
of former Analysts. When the Managers give her 12 research assignments
in a two-day period, she is overwhelmed. Supported by a virtual
staff of at-home MBA students, these outsourced Analyst firms
tell the Research Director that it will be two weeks before they
can begin work. Worse, one of the outsourced Analysts unexpectedly
plans to take a month off. Frustrated with the limited bandwidth,
the Director hires Verbatim’s staff of 80-plus researchers
that finish all research assignments before the other firms would
have started.
Data-Poor Company or Product Line
A Fund Manager concedes that
the market he’s analyzing
has large
information gaps that he wants to exploit, so he tasks Verbatim
with interviewing key individuals in the supply chain: distributors,
resellers, and corporate buyers. Within weeks, the Portfolio
Manager can closely monitor the industry. Further, the knowledge
he gains from reading the company-specific responses obtained
by Verbatim enables him to gain credibility with a company’s
CEO and CFO – and ask questions that are beyond the standard
Q&A drill. |